Get All Access for $5/mo

Why a Subscription Revenue Model Might Be the Answer for Your Business It's more important than ever to diversify our monetization strategies.

By James McKinney

Opinions expressed by Entrepreneur contributors are their own.

Chris George, co-founder of the Subscription Trade Association (SUBTA), was a guest at the most recent Startup Story LIVE, which is an extension of the hit podcast, The Startup Story. The objective of Startup Story LIVE is to give all in attendance direct access to founders they would otherwise not be able to meet.

The two-day live stream event brought together highly successful founders, who shared the tactics and strategies they have employed to stabilize their current business. The event streamed to entrepreneurs across 77 different countries!

Chris George unpacks the power of a subscription (recurring) business model. While most businesses do not currently utilize recurring monetization, George shares how consumers are seeking the ease and reliability of a subscription model and how you can implement that model in your business.

James McKinney

Creator & Host, The Startup Story

James McKinney is the Founder & Host of The Startup Story, a multi-channel brand platform that brings the lessons of highly successful founders directly to the everyday founder. Whether it is through The Startup Story podcast or via the Startup Story LIVE event series, entrepreneurs everywhere can receive tactical and practical guidance from founders who are a few steps ahead.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Leadership

How to Close the Trust Gap Between You and Your Team — 5 Strategies for Leaders

Trust is tanking in your workplace. Here's how to fix it and become the boss your team needs to succeed.

Marketing

6 Cost-Effective Ways to Acquire Brand Ambassadors

Boost your brand's visibility and credibility with budget-friendly strategies for acquiring brand ambassadors.

Health & Wellness

Get a Year of Unlimited Yoga Class Downloads for Only $23 Through June 17

Regular exercise has been proven to increase energy and focus, both of which are valuable to entrepreneurs and well-known benefits of yoga.

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.

Side Hustle

'The Work Just Fills My Soul': She Turned Her Creative Side Hustle Into a 6-Figure 'Dream' Business

Kayla Valerio, owner of vivid hair salon Haus of Color, transformed her passion into a lucrative venture.

Business Culture

Why Remote Work Policies Are Good For the Environment

Remote work policies are crucial for ESG guidelines. Embracing remote work can positively impact your business and employees.